Take a Walk through 3D Hospitality Visions


Sleep & Eat to Feature Cutting-Edge Virtual Tours of Concept Hotel Spaces

(26 August 2020) Sleep & Eat, Europe’s leading hospitality design and business show, which this year will be virtual, has announced not only more concept hotel public spaces than ever before, but has revealed that they will be experienced via virtual multi-sensory walk-throughs, the first of their kind at an event of this nature .

To mark its 15th anniversary, Sleep & Eat has invited leading design firms to imagine hotel spaces for the next 15 years and respond to how the choices and lifestyles of people around the world are changing. They are: Studio Arcibella (Hotel Lobby), Atellior (Lounge Bar), SUPERFUTURES (Cocktail Bar), Boxx Creative (Restaurant), and InsideOut (Networking Lounge). Visualisation firm Fumo Studio will be creating the walk-throughs.

The Lobby by Studio Arcibella



Lobbies are at the heart of the hotel arrival experience and Helsinki- based Studio Arcibella is designing a fresh perspective for lobbies of the future.

‘’Hospitality, in our opinion, is about exploring, experiencing and, in these times, about safety, and we have created our concept around these elements. We will surround guests with serenity combined with excitement and take them on a small green journey to the future. In the times we now live in, we all feel anxiety and uncertainty so we need to be rooted, soothed and present in the moment but, on the other hand, human longing for adventure and exploration has not disappeared.” - Kristiina Michelsson, Founder and CEO, Studio Arcibella

Collaborators: Saas Instruments Oy, Light Cognitive – lighting solutions; KOR – furniture.

Cocktail Bar by SUPERFUTURES

Superfutures Design


Design studio SUPERFUTURES, led by Andy Martin, moves away from the traditional in a quest to revolutionise hospitality design. According to Andy, design is an instrumental part of innovation, an all-encompassing creative art which covers not only the three-dimensional form, but sound, light and multi-sensory experiences. Design, he argues, has major role in shaping the community and future culture.

“The Bar for Sleep & Eat will focus on social interaction defined by the individual’s creative persona within their preferred zone of personal protection.” - Nadia Soussa, Creative Director, SUPERFUTURES

The Restaurant by Boxx Creative

Boxx Creative


Award-winning creative studio, Boxx Creative, is designing a thought-provoking restaurant space in collaboration with Michelin star chef Oliver Marlowe, and Karen Haller, the internationally renowned Behavioural Design and Applied Colour Psychology specialist.

“In a globalist future dominated by technology that is both omnipresent and implanted, it is predicted that by 2035 humans will be connected to artificial intelligence and machines. With food growth, production and distribution tightly measured and controlled, the question has been asked if restaurants will simply become augmented reality creations providing the perception of experience and illusion of choice? Our shared vision invites diners to discover a different future; one where they can fully restore, thrive and authentically connect with the land, nature, food and each other. The dining experience is highly personalised and enriching, nourishing all the senses and in harmony with the locality, community and environment. This is what it means to be human.” – Nicola Lindsell and Nicola Keenan, Co-founders and Directors of Boxx Creative.

Lounge Bar by Atellior



With change comes a new way of thinking, and Atellior’s Lounge Bar will explore what our near future is looking like.

‘’Our bar design addresses the “New Normal” and allows guests to enjoy a cosy/casual drink or hold a business catch-up safely, keeping physical distance in order to maintain their safety and safety of others. We are placing emphasis on physical, rather than social, distancing, as now more than ever we need to be socially aware, kind and connected. Our design will explore the ergonomics of making socialising at physical distance enjoyable and fulfilling.’’ – Una Barac, Founder and Executive Director, Atellior

Networking Lounge by InsideOut

Inside Out Design


Physical networking might not be on the cards right now, but return it will, and innovators and designers, InsideOut, have plans to transform the typical networking experience with a concept that weaves together areas for standing out in and retreating into, plantings and water features to calm stressed minds and art to stimulate conversation. A networking space enabling users to move freely within their comfort zones.

‘’Networking is not just about connecting people. It’s about connecting people with people, people with ideas, and people with opportunities. Of significance, is also how different generations and technological advancements influence spaces related to human interaction. Our approach focuses on an experiential journey as a key factor to the success of this space typology. Weaving a delicate yet exciting networking experience for future generations, be it for business or pleasure, will create a balanced and interactive environment.’’ – Philip Russell, Commercial Associate, InsideOut

Collaborators: Punto Immagine – design team; [Between] Communication and Design – strategic consulting; RO Services – principal supplier.

The walk-throughs by Fumo Studio will allow Sleep & Eat visitors to explore the concepts in detail, pause to learn more about a specific feature, hear from the designers and link through to the suppliers via their computer, phone or tablet. The four Sleep Sets – concept hotel guestrooms – will also be presented as walk-throughs offering the same experiential interface.

Sleep & Eat Virtual will take place on 17 – 19 November and will co-locate with its sister show, Decorex, Europe’s leading event for interior design professionals, opening up new opportunities for attendees of each show to visit and interact with the other event. 

To be the first to hear of the latest show developments, register your interest in Sleep & Virtual now.