Sleep & Eat Virtual Unites the Global Hospitality Industry

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Europe’s leading hospitality design and business event, Sleep & Eat, will for the first time be accessible globally, following the decision to run the show digitally this November. Curated to support and inspire hospitality businesses across the spectrum, the three-day interactive event (17–19 November) will comprise a Conference, bringing together some of the most prestigious names in the international hospitality sector, specially designed room Sets exploring the future of guestroom, restaurant and bar design and a product showcase assembling new and established collections. Significantly, Sleep & Eat will also offer a sophisticated, yet easy-to-use, meeting and networking platform enabling attendees to organise one-to-one meetings throughout the event.  

“For the hospitality sector to bounce back as quickly as possible, there is a real need for us to come together and discuss our future,” says Sleep & Event Director, Mark Gordon. “In Sleep & Eat Virtual we are creating an event which will enable the global industry to continue to gain inspiration, source new products, expand their knowledge and network with contacts old and new.”

Una Barac, Atellior; Damien Perrot, Accor
Una Barac, Atellior; Damien Perrot, Accor

Also a first, Sleep & Eat has announced a collaboration with Hotel Brand Partners who will be working with award-winning architecture and design firms in the creation of this year's guestroom Sets. They are: Accor, partnering with the international firm, Perkins and Will, IHG and Wyndham Hotels & Resorts who are working with AD Associates and Chalk Architecture respectively. Meanwhile, ReardonSmith Architects are creating a guestroom for a hotel group yet to be launched in collaboration with students from Glion Institute of Higher Education and Hotelschool The Hague. In this, the 15th anniversary of the event, the Sets will be looking forward to the guestrooms of 2035. 

In addition, luxury residential and hotel design firm, Atellior, is creating a Lounge Bar, described by the firm’s Executive Director, Una Barac, as placing emphasis on physical, rather than social distancing. “Now, more than ever before, we need to be socially aware, kind and connected, and we will be exploring the ergonomics of making socialising at physical distance safe and enjoyable.” The designers of the Restaurant and Bar Sets will also offer visitors their visions for the shape of our wining and dining experiences to come. 

All the spaces will be “open for visitors” with simulated digital walk-throughs allowing them to explore the concepts in detail, navigate around the rooms and enjoy an interactive three-dimensional experience. 

Jonny Sin, ReardonSmith Architects; Nicola Preece, AD Associates
Jonny Sin, ReardonSmith Architects; Nicola Preece, AD Associates

The Conference, entitled Re-defining Freedom, will focus on opportunities and challenges for the hospitality sector as it seeks to recover from the COVID pandemic. A full line-up of international keynote speakers and panellists will be announced shortly. Sleep & Eat Virtual will co-locate with its sister show, Decorex, Europe’s leading event for interior design professionals, opening-up new opportunities for attendees of each show to visit and interact with the other event.  

To register your interest for Sleep & Eat, visit www.sleepandeatevent.com/register-interest