- This year with the introduction of a restaurant and bar component, Sleep, Europe’s leading hotel design show, has become Sleep + Eat and will be debuting an Eat Conference. Packed with the foremost influencers shaping wining and dining experiences, the Eat Conference will be hosted by food and beverage strategist Heleri Rande and will debate the challenges and aspirations driving the industry forward. These will encompass the convergence between independent and hotel restaurants; how to keep up with the rate of change in the sector; the role of AI; appealing to Millennials; and the re-invention of afternoon tea. The free-to-attend two-day Conference will take place in the National Hall of London Olympia.
A panel discussion about the growing interdependence of restaurants, bars and hotels will launch the Conference with a session entitled “What’s Cooking?”, which will reveal how to navigate the fast-paced hospitality environment, where trends change faster than hotel restaurant projects can become reality. Whether design should take this into consideration will be debated by Conran and Partner’s director Tina Norden, Aukett Swanke’s Associate Architect Nick de Klerk, and CRÈME Design’s founder Jun Aizaki, who is also creating the show’s Sleeper Bar.
The evolving nature of F&B
Over the last few years, hotel public spaces and F&B have gained a tremendous importance in the hospitality industry. The first day will focus on “Made-to-Measure” Restaurant Design”, with editor Harry McKinley and the duo behind eponymous studio B+K Architecture – Alon Baranowitz and Irene Kronenberg – recognised internationally for such benchmark work as Mr. Porter and Duchess restaurants at the W Amsterdam. For Sleep + Eat, the pair will delve into the art of collaboration and the evolving nature of restaurant and bar design.
Artificial Intelligence is on its Way
Change is inevitable for any business to stay relevant and competitive, and embracing Artificial Intelligence (AI) is slowly yet steadily gaining importance in the hospitality industry. Benjamin Calleja, CEO of Livit Design, the world’s leading Food & Beverage design company that acts as strategic consultants to restaurants in 43 countries, will explore in a disruptive presentation “How AI Can Improve Operations”. Benjamin will share reallife success stories from major brands and from his company’s test-lab restaurant on how data can be used to improve the customer experience and drive sales through integrated technology.
The evolution of Afternoon Tea
The afternoon brings “GM Talks: Reinventing Afternoon Tea”, a review of the quintessential British tradition and its evolution in numerous luxury hotels. From art to fashion to detox, each property is now looking for ways to re-invigorate the lobby space with an afternoon tea offering and tap into the experiential hunger of the modern traveller.
The conference will also highlight the growing importance of the drinks offering due to both the level of sophistication that customers demand and the bottom line it can generate for owners and operators, with the result that hotels now think harder about “The B in F&B” and partner with industry leaders in designing their bar programme. The Eat Sets are debuting this year as a trio of concept rooms based on restaurant, café and nightclub. The first day of the conference will culminate in each design team – ECHO Architecture, 3Stories, and Shalini Misra – presenting their thought processes and challenging assumptions about what makes a meaningful café, restaurant and nightclub experience in today’s demanding R&B scene.
Just Opened Across Europe
Day two will kick off with the story of HIDE, one of the most talked about restaurant openings in London this year. The designer Rose Murray will be sharing her story of the three distinct concepts within – Above, Ground and Below – and how working with three female artists on the project was more than just a collaboration.
Another headline-grabbing London opening this season – Hotel Café Royal – has enjoyed a major renewal of concepts and design over the last year and Managing Director Guillaume Marly will divulge how this particularly exciting project was executed in collaboration with celebrity chefs, Albert Adrià and Laurent Tourondel. This presentation will be followed by “Design Case Study: Fitz’s at the Principal London”, a keynote talk by Robbie
Bargh, founder of Gorgeous Group.
The panel discussion “Moving East” with Melita Skamnaki (Double Decker London), Valeri Chekheria (Adjara Group) and Michael Ingemann (Claus Meyer Holding) will highlight award-winning hotel F&B spaces in Tbilisi, Vilnius, and Gdansk that are setting the pace in restaurant and bar innovation.
In addition to the Eat Conference, Sleep + Eat 2018 will comprise an international exhibition packed with innovative products, Sleep Conference, Sleep Sets and the Sleeper Bar. The show will be open from 10am- 8.30pm on Tuesday 20th November and from 10am-6pm on Wednesday 21st November.