NYC’s CRÈME to Design Sleep + Eat’s Destination Bar


Jun Aizaki Creme Design


(London – date 2018) Acclaimed creative design studio, CRÈME / Jun Aizaki Architecture, based in Williamsburg, Brooklyn is bringing its particular brand of design to London this year by way of the award-winning Sleeper Bar at the Sleep + Eat event in November.  Following in the wake of previous Sleeper pop-up bars by international design practices, CRÈME will be reflecting its distinct story-telling experiential design approach – its first showcase in the UK.

Embracing this year’s Sleep + Eat theme ‘Recognisable and New’ the Sleeper Bar by CRÈME furthers the practice’s explorations in traditional Chinese natural dying processes while celebrating the colour indigo in today’s context. First explored in 2017 with the CRÈME Indigo Chair (2017/Stellar Works), this year’s Sleeper Bar will showcase the intensity and beauty of an indigo-dyed wood finish as well as provide Sleep + Eat participants a vibrant place to meet and drink during the event.

Comments Jun Aizaki, owner and principal of CRÈME: "Nowhere provides a better platform than Sleep + Eat to connect with thought leaders in the European hospitality design industry. At a time that we see boutique brands building up a presence on both sides of the pond, our design for the Sleeper Bar emphasises the growing trend for connecting the recognisable and the new; the traditional and the progressive, the native and the international.” 

Sleep + Eat will take place on Tuesday 20 – Wednesday 21 November 2018 in the National Hall, Olympia, London. For more information visit or register for a complimentary pass here.


About Sleep + Eat

Sleep + Eat is Europe’s leading event dedicated to excellence in hospitality design and development. It comprises a major exhibition, the design and development Conference, and Sleep Set and Eat Set concept spaces amongst other experiential features. In 2017, more visitors than ever attended the event from across Europe as well as other regions of the world. In 2018, Sleep + Eat will be held on 20th and 21st November at London’s Olympia. GROHE is the Founder Sponsor. 

About UBM plc.
Sleep + Eat is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world.  Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors.  Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed.  Please visit for the latest news and information about UBM.

Sleep + Eat is organised by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organiser in the world.

To learn more and for the latest news and information, visit and


Founded by Jun Aizaki, CRÈME is a collaboration of dynamic, international designers and creative professionals. Based on the idea that all design challenges require the same problem-solving approach, it approaches a chair, a restaurant, a building, the same way it would approach a logo or a block.

Recent projects include the downtown-Manhattan rooftop bar Mr. Purple, the public spaces in the sky-scraping NoMad hotel Eventi, and the lobby and restaurants at The Maven at the Dairy Block in lower downtown Denver. Red Farm London will be opening Autumn 2018.

For more information, please contact:

Su Pecha /Vicky Ilankovan at ESP Business Development

+44 (0)20 8374 6320/4476; [email protected]