Hotel Design in 2018: Hospitality Without Barriers

Simon Richmond, Poggenpohl UK Managing Director, shares how Poggenpohl tackles the challenges of designing furniture “for the way we live our lives today.”  

Hotel, bar and restaurant design has evolved considerably since Poggenpohl created the first unit kitchen in 1950. Designed to “make life easier for busy housewives”, it was a significant moment in the company’s history – and in ways of approaching design across residential and hospitality projects alike. This solution perfectly exemplified Poggenpohl’s mission: to create furniture for the way we live our lives.



This mantra has followed Poggenpohl into the twenty-first century. Spaces have evolved, as have the ways in which we expect them to look and function; the rise in open space living means that rooms are multi-functional. 

How do you keep up with the fast pace and flexibility needed in hospitality design?

Don’t miss: ‘Designing for Millennials’, part of this year’s Eat Conference. Jun Aizaki of CRÈME, Tina Norden of Conran and Partners, and Nick de Klerk of Aukett Swanke, in discussion with conference curator Heleri Rande, will cover the essential elements for those designing for the fast-moving millennial generation.

Start with a blank sheet of paper 

Start out with a blank sheet of paper, advises Simon Richmond, UK Managing Director of Poggenpohl, describing how the company approaches its own design processes. Then use the customer’s brief as the starting point.  

Taking into consideration the specific requirements of each client is key to creating a bespoke, precisely designed solution. Think about the space you’re designing for – and then also be sure to consider the people who will use it.  

This approach, adds Richmond, means that for Poggenpohl, “Every piece of furniture is as individual as our customers are.” 



Create a common design language  

In hotel design, having a flowing transition between different areas is what gives cohesion to the contemporary interior. Hotel restaurant, bar, lounge and even bedroom areas will often share a common design language, where the choice of material and finishes will unite each separate area under one theme.  

As your ideas grow from your blank piece of paper, this language should be at the forefront of your design.  

“Increasingly we are seeing the removal of barriers,” Richmond comments. “With minimal spatial separation between bedroom and bathroom, kitchen and dining, breakfast room and meeting space, these activities and areas now overlap seamlessly. That’s why Poggenpohl offers living, dining, bedroom and bathroom solutions in a universal design language, using materials that perfectly complement each other. It helps to create the perfect solution for each customer’s needs.” 

Poggenpohl is a sponsor at Sleep + Eat 2018. Taking place on the 20th-21st November at London Olympia, Sleep + Eat is brings hospitality leaders together with Europe's foremost designers, consultants, architects and emerging talent creating across hotels, restaurants and bars. 

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