At Sleep & Eat Virtual, visitors are invited to immerse themselves in the corridors of Hotel 2035; a futuristic 3D conceptual hotel space, specially designed for the hotel guest of 15 years time.
In collaboration for the first time with world-leading hotel brands, this year's designers have been working away on a series of future-facing Sleep Sets, to be explored at the event through lifelike multi-sensory walk-throughs. As Sleep & Eat Virtual inches ever nearer, our cohort of 2020 designers treat us to a taster of the innovative design concepts behind their guestoom sets...
Perkins & Will X Accor
"A transformable design helps the guest unhook from the stresses and strains of daily life and travel, enabling them to re-connect with nature through mindfulness.This will guide them towards an understanding of mental and physical well-being whilst remaining environmentally conscious, cocooned by the small indulgences of Mövenpick’s world famous generosity."
ReardonSmith X Delight
"By 2035 luxury will no longer be defined by just the level of service or pompous materialistic items in a room, but rather by the level of personalisation. Generation Z seeks ease in everyday life, and for this to be reflected in their hotel room of choice. ReardonSmith Architects have teamed up with HoCoSo, Delight Brand Agency and students from some of the world’s leading hospitality schools, to provide Generation Z with the most seamless stay yet. Together with Suited Interior Designs and Elektra Lighting, the perfect multi-functional 5* hotel room has come to life, redefining luxury. The room that knows you better than yourself – Heya."
AD Associates X IHG
"The AD/voco guestroom of 2035 will be flexible and it will be personal. It will tell a different story to everyone who stays. It will be sustainable, as standard. No longer a debate or discussion topic, sustainability will be ingrained in hospitality and travel culture. It will be the norm. The room will carve itself a new identity for each guest so they feel appreciated. It won’t just be somewhere to leave your luggage and get a good night's sleep. Through the effective integration of personalisation, the AD/voco guestroom 2035 will not only enhance the trip, but be a memorable part of the trip as well."
Chalk Architecture X Wyndham Hotels and Resorts
"2035 - Question Everything. Gen Z are a generation who, rightly, question the status quos of society. They question what previous generations accepted as "just what you do", from what a job is, to when, how and who to marry, to what they spend money on, to fundamental societal structures. The key to the future success of any business or space is to challenge what is expected. Why does a hotel room have a bed, a bathroom and desk? In fact what is a bed? What are walls? Do we need towels to dry? How will our future selves define experiential desires? Working with cutting edge design graduates from UWL, and groundbreaking research/teaching practice Desitecture, the Chalk Architecture and hotel brand consultant Hotel Hussy team are exploring the DNA of the hotel bedroom experience."
Want to explore more of Hotel 2035? At Sleep & Eat Virtual, 17-19 November, cutting-edge walk-throughs by Fumo Studio will allow visitors to explore the concepts in detail, pause to learn more about a specific feature, hear from the designers and link through to the suppliers via their computer, phone or tablet.
To be the first to hear when registration goes live and other show developments, register your interest in Sleep & Virtual now.