GROHE returns as Founder Sponsor for Sleep, The Hotel Design Event 2017



GROHE is returning as Founder Sponsor for the Sleep Event for the 12th consecutive year, again po-sitioning itself as a key player in the industry at this renowned international hospitality event for architects, designers, hoteliers and planners.

An invaluable source of inspiration and an excellent platform for networking, the Sleep Event being hosted by the Business Design Centre in London will once again be an important innovation generator for the global hotel design community. This year’s theme is “loyalty”, looking at how brands can en-gage with their audiences beyond the functional to create inspiring moments that last. GROHE’s luxu-rious VIP Lounge will return, offering visitors an opportunity to relax while attending the conference and touring the exhibition. The brand’s latest products will also be on display, including the new strik-ing Colours brassware and accessories collection meeting the global trend for individualised design. The GROHE SmartControl Concealed shower system will also be on view, with a brand new Smartbox three-way diverter and clever push and turn button control.

In addition, GROHE is also the headline sponsor of the AHEAD Europe awards and will be in attendance when exceptional hotel projects will be singled out on the eve of the opening day.

Christopher Barger, SVP Project Business at GROHE, comments, “GROHE has been a key partner of the Sleep Event since its inception and this year we are again headlining as “Founder Sponsor” to re-flect this long and fruitful relationship. We all know that being loyal to the right partner is rewarded in so many ways over the years so we think it is very apt that the theme for this year is based on loy-alty. We look forward to welcoming clients to another successful year at our premier event welcom-ing the hospitality industry to join us at the Business Design Centre”.

Sleep, The Hotel Design Event 2017 will take place on 21st-22nd November at the Business Design Centre in London.