China: the time is now
China has surpassed the US and Germany to become the world’s largest source of outbound travellers and accounts for 30% of the growth in international tourism. With this growth expected to reach an estimated 200 million travellers by 2020, the time is now to bring your business to China.
Understanding the Market
In order to develop and design hotels that appeal to Chinese investors and tourists, you need to understand the trends, motivations and design needs that make the Chinese market so unique. Did you know that the Chinese largely prefer self-planned travel over group travel packages? That they seek relaxation rather than a tight tour schedule? Or that they want to explore new destinations each time they travel? We’ve summarised the need-to-know stats about the Chinese hotel market in a handy infographic below…
Next week we’ll tell you about the hotel design key trends driving the Chinese market. Sign up now to get this special report into your inbox first - Join the Mailing List