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2019 Conference Programme

Keynote: The Tales of a Storyteller-Hotelier
10:30 - 11:15
25Hours Hotel Company

Five years ago, when 25Hours was just six properties strong, the visionary behind the concept, Christoph Hoffmann, was adamant about two things - having fun and creating a powerful brand rather than a hotel group or chain. Has this romantic idea of hospitality changed over the years? How has scaling, moving beyond European borders and partnering with Accor affected the core essence of 25Hours? The charismatic CEO will discuss the ups and downs of his journey capturing moments of joy from the circus, fairytale castles, Congolese sappers and wizened seadogs.

Under: Hospitality Underwater
11:30 - 12:15
Baca Architects
Operations Director
CoreMarine AS

At the southernmost point of the Norwegian coastline lies Under - Europe’s first underwater restaurant that also doubles up as a research center for marine life. The combined efforts of the design practice and the engineers into underwater architecture are truly noteworthy, pushing the boundaries of hospitality experiences below the waves. Far from being an aquarium for touristy expeditions, the magic of the North Sea wildlife captivates with all its awe, rain or shine. When the land is not enough - how do we design and engineer for the next frontier?

Sleep & Eat Set Vignettes
12:30 - 13:30
SpaceInvader Design
Miaja Design Group
Architect, Founding Director
NAME Architecture
Manging Director
HAT Design
Creative Director
Founder & Creative Director / Interior Designer
Maria Tibblin & Co
Director / Senior Interior Designer
SpaceInvader Design

Discussion hosted by: Heleri Rande, Conference Curator & Host

“Social FlexAbility” in action. Our Sleep & Eat Sets are an amazing showcase of design and a cult favourite of the show. Created for you and each available as an immersive experience, six different designers have been tasked with exploring how to make a guest room, restaurant or bar agile enough to enable users to enjoy the social experience of their choice. Hear about these vanguard concepts from the designers themselves.

Above: Designing For Space
15:00 - 15:45
Creative Director & Design Activist
Johannes Torpe Studio

Fifty years ago, human beings stepped on the moon for the first time. This year, half a century later, we are closer than ever to launching space tourism and delivering hospitality above ground level. Taking us on an exciting design journey to the future, Danish designer Johannes Torpe will discuss what the future holds in an unconventionally creative way. Being a collaborator with organizations in the space industry and a frequent speaker and inspiration for NASA, he is an advocate for space tourism and moreover how we can create unearthly experiences on earth. An advocate for an unrestrained and intuitive approach to design and life in general, Johannes will draw on his extensive cross-disciplinary experience including serving as the Chief Creative of Bang & Olufsen.

Guilt Free Experiences
16:00 - 16:45
Founder and Director
Jestico + Whiles
Creative Director
Design Group Italia
Moderator and Programme Director
Sleep & Eat

These days it is a struggle to find a brand without sustainability as one of its values. It has become a given. But what really sets a true eco hotel apart from that of a regular one? Is it the design, the service, the location, the credentials or something more authentic at its core? As the experience economy keeps growing, the quest for unique and unprecedented hotel products follows suit. At a price point that demands luxury how can we still have a guilt free experience?