Peter Heule

Peter Heule
CEO
Company: 
YAYS Concierged Boutique Apartments

Peter is an Hospitality and Travel Industry innovator and leader. Over the last 10 years Peter worked for Marriott, Wyndham and Expedia. With a backgroung in the traditional Hotel Industry and Distribution & Technology Peter was asked to develop and grow the company Short Stay Group, based in Amsterdam, in 2014. At that stage Short Stay Group was an apartment provider operating in Amsterdam, Paris and Barcelona. In the last 4 years Short Stay Group has been transformed in to an experience provider. In 2015 Yays, concierged boutique apartments, was launched under the umbrella of Short Stay Group.

Yays is a travel and stay concept with apartment buildings located on historical sites or in historical buildings. All buildings have been build or restored with respect and love to its neighbourhood. Yays buildings are situated in vivid parts of towns outside the touristic city centre, where there is still  opportunity for meaningful interaction with the neighbourhoods and its residents. Peter believes strongly in hospitality and travel being strong forces for people tp connect, learn and understand each other a bit better. Yays is all about that. With 3 Yays locations open in Amsterdam and one in Barcelona Yays has a good base to continue its growth. For 2019 openings are planned in Paris, Antwerp and a 4th location in Amsterdam.

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