The visionary, driving force behind ICRAVE is Lionel Ohayon – a global leader in hospitality design.
Born and bred in Toronto, Canada, Lionel graduated from the University of Waterloo School of Architecture in 1994. His thesis project – “Where We Work, Where We Live, Where We Play” –focused on the impact of virtual space on real space.
This premise was brought to life in 2002 with the launch of ICRAVE as a two - person venture in New York City.
Since then, Lionel has grown the studio into a 40 - employee, international award-winning operation
that is recognized as one of the world’s most innovative companies. Today, ICRAVE specializes in reinventing clients’ businesses and solving ongoing challenges in a shifting landscape. The process blends digital and physical design solutions
that transform brands into meaningful consumer experiences with lasting impact.
Lionel is intimately involved in all studioassignments–developing strategies, sparking creative visions and collaborating with individual project teams to ensure that each solution is dynamically implemented.
He views design from a sociological standpoint, always contemplating the bigger picture: from the impact on city planning to people’s interactions.
This approach produces spaces and experiences that work effectively and efficiently in their unique environments.