Before finding her home in hospitality design, Holly worked successfully as a senior marketing consultant in a variety of industries including Professional Services, Commerce, TV and Film.
Since joining DesignLSM Holly has driven and built up the studio's strategy service, bringing her considerable experience in brand, commerical and design strategy to the F&B industry, creating unique concept positioning and consumer
engagement strategies for DesignLSM's clients.
In addition to leading the Strategy and Marketing team, Holly is also responsible for championing the DesignLSM brand, encouraging thought leadership and creativity - whilst securing the agency many awards and design accolades.
Holly has helped and assisted many UK and International brands; delivering inspiring, innovative and commercially successful hospitality schemes. Specifically within the hotel / F&B sector she has worked with:
Curio by Hilton
Dukes Hotel Collection
Holly creates insight-driven brand and concept positioning for clients, translating their commerical objectives into compelling design strategies, which engage customers and creates integrated experiences.