Elena Sainz de la Pena

Elena Sainz de la Pena head shot 350x350
Director CBRE+Streetsense
CBRE Spain

Elena has been involved in hospitality projects across Europe on behalf of hotel investors, developers and luxury brands for the last 12 years. 

Currently she is co-leading the European expansion of Streetsense , an user-centric strategy design firm that CBRE Global partially bought late 2017. 

Streetsense creates brands people love and places people love to be. As 50/50 joint venture partners of CBRE, they are uniquely positioned to unlock value for brands and their customers; reimagine environments where people live, work and play; drive demand; and foster community and sense of place. 

As part of her BD expertise, she is also responsible for heading the Hospitality Development Solutions initiative to support hotel investors and brands to successfully combine location, brand, interior design, F&B concepting, amenities, construction & project management, and technology in the hospitality space, providing an integrated approach. 

In the past, -when she lived in London - Elena was involved in some unique hospitality projects spanning across a variety of disciplines such as the rebranding of Queen’s Park Rangers Football Club , or the opening of the Bulgari Hotel & Residences in Knightsbridge in between others.