Elena Sainz de la Peña

Elena Sainzpena
Business Development Manager
CBRE Spain

Elena has been involved in hotel projects across Europe on behalf of hotel investors, developers and luxury brands for the last 12 years.

Based out of London, she was involved in some of the most unique hospitality projects in the city, spanning across a variety of disciplines within both Marketing & Business Development: From the take over and rebranding of Queen’s Park Rangers Football Club in 2007, where a new corporate hospitality concept involving Restaurant Cipriani was implemented, to the opening of the Bulgari Hotel & Residences in 2012 in Knightsbridge, where she lead the pre-opening and marketing phase until the successful handover to the operator and the completion of the sales of The Residences. The Bulgari Hotel & Residences, London, won the EHDA in 2013 on the new build hotel category.

Most recently Elena has been working with London-based Taylor Howes, a luxury interior design company that specialises in creating interiors of distinction for private clients and developers.

Since her relocation to Spain this year she has joined CBRE Hotels, where she is responsible for heading the Hotel Development Services initiative in collaboration with Streetsense, a strategic, end-user focused partner of CBRE. Through Hotel Development Services, Elena supports hotel investors and brands to successfully combine location, brand, interior design, F&B concepting, amenities, construction & project management, and technology in the hospitality space, providing an integrated approach.

Elena is passionate about property development, hotels, design, and dynamic high impact marketing.