The task area of Christoph Hoffmann, CEO and board member of the 25hours Hotel Company, includes overseeing the development and expansion of the 25hours hotel group. He evaluates hotel locations and, with the help of local partners, develops tailored hotels for city nomads, daydreamers and night-owls looking for an urban sprawl to unwind in. Sales and marketing specialist Christoph Hoffmann grew up in Southern Germany. After graduating from secondary school, he went on to start a career in tourism at a New York-based incentive and incoming agency. He then studied academic disciplines in the fields of sales & marketing and strategic management at the Glion Institute (École Hotelière et de Tourisme Leysin) in Switzerland and at Cornell University in Ithaca, New York. Hoffmann gained his first experiences in the hotel industry at the American Colony Hotel in Jerusalem and the Box Tree Hotel in New York. He has held managerial positions at New World Travel Inc. in New York as well as at Kempinski Hotels, the Bürgenstock Hotels & Resorts in Switzerland and the Hotel Louis C. Jacob in Hamburg. In 2005, Christoph Hoffmann and his partners Stephan Gerhard, Ardi Goldman and Kai Hollmann founded the 25hours Hotel Company in order to expand the already successfully established Hamburg-based 25hours concept. Hoffmann was awarded German Hotelier of the Year in 2017.