About Sleep + Eat

The vision

Inimitable hospitality experiences happen when concept, design, style and innovation unite and preconceptions are left behind. Sleep + Eat brings together the visionaries that represent each, and in turn defines the evolution of hotel, restaurant and bar design. 

People join a collective that exists to stimulate, enable and celebrate the best hospitality spaces in Europe, from the bricks and mortar through to the finest interior details. The collective's creative minds embody the quality of design, attention to detail and thoroughness of thought seen across the projects they work on. 

Sleep + Eat combines original, thought-provoking content with the opportunity to catch up with industry influencers. It understands the importance of high-quality innovation in hospitality development.” Harry Harris, Founder, SUSD

The show

Over two days, the show brings together hospitality leaders with Europe's foremost designers, consultants, architects and emerging talent creating across hotels, restaurants and bars. The expertly curated exhibition sees leading brands showcase their products and concepts. A seminar programme tackles zeitgeisty topics on the future of design. And there's plenty of chance to celebrate the industry's collective, creative spirit. 



See hospitality design in all its forms with an edited exhibition of concepts, products and trends from Europe’s leading brands.

Thoughtleadership at Sleep + Eat

Thought leadership

Join leaders from across industries to unpack the ideas that will inspire the evolution of hospitality design and experience.



Make, revive and strengthen relationships with like-minded people from across the wider hospitality supply chain.

The Location

Olympia Exterior

Bold, eclectic and unapologetically provocative, Sleep + Eat is an extension of London’s spirit.

Olympia London is an iconic space and blank canvas, giving the hospitality design industry the space it needs to show off. And it’s ideally located 20 minutes from the heart of the city on the Central line. Sleep + Eat is far from a traditional trade show, and that’s reflected in its highly edited and design-led aesthetic. Bespoke artisans sit alongside tech start-ups; conceptualised restaurant environments share space with the cult bar area; networking spaces fuse with art installations.
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