2020 Features

Introducing Hotel 2035

At this year’s event attendees can expect to experience our virtual 3D Hotel 2035, compiled of conceptual spaces that look to the future of hospitality design. Hotel 2035 will feature our well-loved Sleep Sets, as well as a virtual Hotel Lobby, Lounge Bar, Cocktail Bar, Restaurant and Networking Lounge. These spaces will be bought to life in a 3D walk-through created by Sleep & Eat's visualisation partner Fumo Studios, so attendees can be truly immersed in the concept spaces created by our innovative designers.

Sleep & Eat Sets

Sleep Set: AD Associates in collaboration with IHG

AD Associates

AD Associates are a London based, internationally experienced, collective of creatives offering integrated disciplines across experiential and spatial design, from concept, right through to completion.

IHG is one of the world's leading hotel companies, with 5,918 hotels globally, whose purpose is to provide True Hospitality for everyone.

Sleep Set: Chalk Architecture in collaboration with Wyndham

Chalk Architecture
Wyndham Hotels

Chalk Architecture is an architectural practice based in Brighton. They recognise their role as placemakers, and take seriously the responsibility that comes with creating buildings and transforming the urban realm.

Wyndham Hotels and Resorts is aninternational hotel and resort chain made up of 20 brands, in 80+ countries, with over 9,000 hotels. In their own words Wyndham Hotels & Resorts ‘make travel possible for all’.

Sleep Set: Perkins & Will in collaboration with Accor

Perkins & Will

Perkins & Will is an award-winning international architectural firm, with studios in London, New York, Los Angeles, Shanghai, and beyond.

Operating in 100 countries with more than 4,800 hotels, Accor is the single largest hospitality company in Europe, and the sixth largest worldwide.

Sleep Set: ReardonSmith Architects in collaboration with Delight

ReardonSmith Architects

Reardon Smith Architects have an impressive track record in the restoration and rebuilding of luxury hotels in London, an exceptional reputation for the design of new destinations in Europe and beyond.

Delight, a lifestyle brand based in London, develop brands with a strong emotional narrative to captivate, charm and enchant their audiences; always asking the question, “where is the delight?”

Hotel 2035

Cocktail Bar: Superfutures


Hotel Lobby: Arcibella


Superfutures is an award-winning multi-disciplinary design & branding studio, specialising in creating multi-sensory designs for hotels and resorts, restaurants, bars, and workspaces worldwide.

Led by Kristiina Michelsson, Studio Arcibella is a Helsinki based interior architecture company specialising in public spaces –hotels, restaurants, bars, offices, and boutiques.

Lounge Bar: Atellior


Networking Lounge: InsideOut


Atellior is an architecture and interior design studio based in London and Zagreb. The studio are working on a large number of hospitality schemes across the UK and Europe, as well as a number of high-end residential projects across London.

InsideOut is a London Based architectural firm that focusing on experience-led architecture and interiors, with a focus on sustainability and an aim to ‘enable and inspire life to take place’.

Restaurant: Boxx Creative

Boxx Creative

Virtual Walkthrough: Fumo Studio

Fumo Studio

Boxx Creative is a multi-award winning, proactive and purposeful London-based creative studio specialising in global projects for hospitality, workplace and residential clients.

Fumo Studios, created by leading architects and 3D visualisation specialists, identified the needfor shared understanding when communicating concept and final designs. They combine individual artistry and architectural know-how to deliver captivating 3D imagery.